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National Park Experience

Air Wick partnered with the National Park Foundation to create a truly unique line of fragrances.

Create an entertaining interactive journey through our nation's most majestic parks to bring to life the fragrances they inspired. Who can resist nature at its best? I can't. Wait, can you?


Responsibilities // Concept, Copywriting
Associate Creative Directors: Laurie Pachence / Brent Wollack
Art Director: Vanessa Maganza
Designers: Michael MitzmanRichelle Jones