How do you give fans an unforgettable behind-the-scenes look into Justin Timberlake’s most intimate album yet?
Create the most intimate experience ever. A shoppable, mixed reality, music experience that used both AR and VR to bring fans into his world.
I mean, who doesn’t love a life-sized JT in their living room?
Responsibilities // Concept, Copywriting
SVP/Group Creative Director: Jenny Awasano
Associate Creative Director: Sam Salzano
Art Director: Dahee Song
Clio Music (Merit)