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Here, For You

After years of trying to attract customers with interest rates and numbers, American Express Personal Savings came to us to help them launch their very first brand campaign.

Make Personal Savings more personal by celebrating savings stories that highlight the hard work, dedication and joy that goes into making lifelong dreams a reality. Cue the tears and warm fuzzies.


Responsibilities // Concept, Copywriting
SVP/Group Creative Director: Doris Chung
VP/Group Director, Creative: Jenny Awasano
Art Directors: Dahee Song, Jordan Roland
Director: Fredrik Callinggard