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Here, For You

 

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After years of trying to attract customers with interest rates and numbers, American Express Personal Savings came to us to help them launch their very first brand campaign.

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Make Personal Savings more personal by celebrating savings stories that highlight the hard work, dedication and joy that goes into making lifelong dreams a reality. Cue the tears and warm fuzzies.

 
 

Responsibilities // Concept, Copywriting
SVP/Group Creative Director: Doris Chung
VP/Group Director, Creative: Jenny Awasano
Art Directors: Dahee Song, Jordan Roland
Director: Fredrik Callinggard