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Here, For You


American Express Personal Savings came to us to help them launch their very first brand campaign after years of trying to attract customers with rates and numbers.

Make Personal Savings more personal by bringing to life savings stories that highlight the hard work it takes to reach a savings goal and the joy that follows. Cue the tears and warm fuzzies.


Responsibilities // Concept, Copywriting
SVP/Group Creative Director: Doris Chung
VP/Group Director, Creative: Jenny Awasano
Art Directors: Dahee Song, Jordan Roland
Director: Fredrik Callinggard