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Shopping Small with Shaq

 

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Seven years ago, American Express created Small Business Saturday to support the small businesses that make our communities home. During the 2017 holiday season, Amex doubled down on that commitment by offering 2X rewards to every American Express Card Member who used their Card to Shop Small. 

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Get people excited about shopping at small businesses in their neighborhoods through humorous vignettes of Shaq's adventures with his friends at some of the best local stores around the country. Spoiler: Shaq is HUGE, Kendrick loves soap, Jeremy is a sweetheart, and you don't want to mess with Wanda. True story.

 
 

Responsibilities // Concept, Copywriting
SVP/Group Creative Director: Doris Chung
VP/Creative Director: Madeline Malachowski
Associate Creative Director: Zoe Bell
Art Directors: Dahee Song, Melanie Cleary
Director: Sam Cadman