Shopping Small with Shaq

American Express created Small Business Saturday to support the small businesses that make our communities home.But how do you turn a single day into a shop small movement throughout the entire holiday season?

Spread the word about shopping small by sending one of the biggest personalities in the world to some of his favorite local businesses around the country.

Getting some of his closest friends involved didn't hurt.

Spoilers: Shaq is HUGE, Kendrick loves soap, Jeremy is a sweetheart, and you don't want to mess with Wanda. Trust me.


Responsibilities // Concept, Copywriting
SVP/Group Creative Director: Doris Chung
VP/Creative Director: Madeline Malachowski
Associate Creative Director: Zoe Bell
Art Directors: Dahee Song, Melanie Cleary
Director: Sam Cadman
Clio Sports (Silver)