Google Play Live
GOOGLE PLAY LIVE
👾
GOOGLE PLAY LIVE 👾
To help evolve the perception of the Google Play Store from being a place that was transactional to a place that was helpful and fun, we decided to bring it to life… literally. Part games and apps showcase, part variety show, Google Play Live brought popular influencers together with viewers to explore apps, games, and deals during an 8-hour YouTube live stream.
We brought the entire show to life from concept to completion and crushed it to the tune of: 3.3 M views, over 2M social interactions, an ownable IP, and one happy client.
