Google Play Live
Chapter 6. Google Play Live
1 To help evolve the perception of the Google Play Store from being a place that was transactional to a place that was helpful and fun, we decided to bring it to life… literally. 2 Part games and apps showcase, part variety show, Google Play Live brought popular influencers together with viewers to explore apps, games, and deals during an 8-hour YouTube live stream.
We brought the entire show to life from concept to completion and crushed it to the tune of: 3.3 M views, over 2M social interactions, an ownable IP, and one happy client.
Responsibilities // Concept, Copywriting
Creative Director: Vincent Vercoutre
Art Directors: Noelle Mayasich, Gaby Hidalgo
