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Two Day

🤔
How do you tell the world about American Express’ biggest offer ever?

💡
Create a new holiday. Since Card Members could earn 2X rewards when they shopped small, every day became TWODAY. And what better way to spread the word than on social where every fun holiday is celebrated.

Truth be told, things got a little weird.

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Responsibilities // Concept, Copywriting
SVP/Group Creative Director: Doris Chung
VP/Creative Directors: Madeline MalachowskiZoe Bell
Art Directors: Dahee Song, Melanie Cleary